- Introduction & key concepts
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Download: PowerPoint and Excel file
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Intro and rationale for using Mekko charts 2 min
- Building the chart
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Prep Excel and insert 3 min
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Apply theme and move to other series 3 min
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Finetuning and wrap-up 2 min
- Completion
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Complete course 1 min
Analyze market size by geography
Learn how to analyze market size by geography
By the end of this course, you will be able to analyze market size by geography using a Mekko chart.
- Choosing the right approach: Understand why a Mekko chart is the best choice for displaying geographic market size and how it captures both magnitude and share in one view.
- Preparing and inserting the chart: Learn how to structure your excel data, insert the Mekko chart, and apply the appropriate theme for consistency.
- Customizing for clarity: Refine your chart by adjusting series labels, fine-tuning formatting, and ensuring the chart communicates insights effectively.
These techniques will help you turn raw geographic data into a clear and impactful chart that supports confident decision making.